ALBI La Frenchy by Sabrina summer semi-permanent nail polish collection.

To celebrate our two years of collaboration with ALBI, the specialist in gel nails and semi-permanent varnish , the brand entrusted our ambassador Sabrina with the task of developing a nails collection.

After introducing you to Sabrina, our Nail Ambassador, we will tell you about the creative process and how this wonderful collection was born from this woman full of resources and talent.

Create a collection? A dream for all nail technicians !

In this article you will learn what qualities and means are necessary for the process, from design to marketing....

Albi Nail - Ongles Pro: Two years of collaboration and nail innovation 🎂

The story of Ongles Pro began almost two years ago, when we began marketing the ALBI brand , on our website www.onglespro.com.

From the start, the professional nail brand experienced success that exceeded our expectations. From a fairly classic commercial approach, we immediately and frankly encountered great success, both in nail gel and in semi-permanent varnish.

Nail technicians from all over France had heard of the ALBI brand and were interested in it.

On the other hand, from the start of our collaboration, the brand began to surprise us.

In June 2021, Colored Rubber Bases appeared at ALBI well before being launched by other players on the market. And then the buzz started...

Our local reputation began to expand, and Albi took on the status of an essential brand for innovation on the French market.

It was then that an unexpected thing happened...

Albi Nail - Les Ongles de Sabrina - Ongles Pro: The key to our development

When we heard that Sabrina, Les Ongles de Sabrina , was also interested in ALBI, our hearts started racing...

We knew Sabrina as a Hairdresser, her previous job. Finding her in her activity as a nail stylist was decisive for Ongles Pro Albi, and we were very honored to be able to count on her on our team.

To begin with, thanks to her professional skills and the development of her business, she was able to introduce us to the quality of ALBI products , which we marketed. Using them on a daily basis with her entire team, she tested all the ranges for her gel nail applications and clarified the qualitative assessments that we had from other nail prosthesis users. Thus, we were able to understand in detail what the strong points of the brand were, and thus communicate them to all of you. This allowed us to discuss with you all your questions regarding semi-permanent varnishes , gel nails and all gel manicures in general.

Thanks to her style and personality, she guided the selection of the color ranges that we market. In fact, not all of the brand's colors are yet available in Europe, due to restrictive administrative procedures. Sabrina has a sense of fashion, she is pretty, simple and sophisticated at the same time. It represents the brand's positioning particularly well: "for all of you" , which induces an obvious value of generosity, to take into account all women. She moves through the world naturally attractive, and prefers the true and solid connections of those around her to the spotlight. Icon of the brand, his attachment to ALBI flatters and delights us... And it doesn't stop there!

The best for the future! Her sense of communication is innate and so developed that she has greatly guided us throughout our strategy. From the Beautyprof's professional nail salon in Marseille , to the development of our social networks through the limits of our current e-commerce site, it helps us and pushes us to progress and surpass ourselves; they are a model to listen to and follow in these essential areas of our current lifestyles.

ALBI, The Frenchy Collection by Sabrina

Proud of our development in France, the ALBI brand wanted to create an event for our two years of collaboration.

Over time, our nail supplier notices the profile of our ambassador Sabrina. He particularly appreciates it in December 2022. In fact, to present an Instagram competition, which we are organizing jointly on our two profiles, the ambassador carries out alone, using only her iPhone, a photo shoot worthy of the most great professional photographers.

Thus, at the beginning of 2023, the brand entrusted Sabrina with the opportunity to create from A to Z the collection of semi-permanent varnishes for summer 2023 . ALBI already knows that its sense of creation and communication will give birth to a gem for this very important season in our profession.

We were surprised by the charisma and the speed with which Sabrina responded to the ALBI proposal. Not only did she immediately accept, but she was fascinated, and very happy to be able to express her intuition of the fashion colors that would arrive six months later...

In less than ten days, Sabrina had put together a proposal built around a fashion universe that was indisputably trendy. This was based on trend boards, as if this nail professional's first job had been Artistic Director in an Advertising Agency.

The Frenchy by Sabrina collection was born. It is composed of 7 semi-permanent varnishes in new and trendy colors for summer 2023:

Warm golden orange

Intense chlorophyll green

Delicate parma

Mediterranean sky blue

Contrasting flashy pink

Soft pastel yellow

Bright floral purple

Ongles Pro's role in this adventure was only to be an intermediary between ALBI and Sabrina, for exchanges of communication and pilot test products.

We took great pleasure in supporting the creation of this project, and in the process learned a lot about the creative process and the constraints of manufacturing semi-permanent varnishes.

We hope that you have had the same pleasure as us in sharing this reading.

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